Branding and identity
Give the business a look and voice that fit.
Build a usable brand identity around your audience and offer. Define your positioning, visual direction, and the rules that keep everyday materials consistent.
Overview
Branding and identity work defines how a business presents itself and how its team applies that identity. We start with the offer, audience, and the reasons a customer would choose you. Those decisions inform the language and visual direction. The work can include a logo, typography, colors, and examples of the identity in use. The result should be a practical system your team can use across the website, product, and marketing materials.
What we work on
- Clarify the audience, positioning, and brand attributes
- Develop and refine an agreed visual identity direction
- Define typography, color, logo usage, and imagery principles
- Apply the identity to representative customer touchpoints
What you receive
- A positioning and messaging brief
- Logo files and the agreed visual identity assets
- Brand guidelines with practical usage examples
- Templates for the materials included in the brief
What shapes the cost?
Strategy depth, whether the logo changes, the number of concepts, and the range of applications and templates determine the scope. Asset licenses may add separate costs.
What shapes the timeline?
Positioning decisions come before the visual system. Stakeholder review, identity approval, and the number of applications affect the schedule.
What to bring to the first conversation
Bring existing brand files, customer insight, your business story, competitors you want to distinguish yourself from, and the materials your team uses most.
FAQ
Before we get started.
Can we keep our existing logo?
Yes. An identity project can retain a recognizable logo and improve the typography, colors, imagery, and application around it. We review what customers already recognize and what the business needs before proposing a change.
Is naming included in branding and identity?
Naming is a distinct piece of work and needs to be specified in the brief. If included, the scope must cover the naming criteria and review process. Legal clearance and trademark advice require an appropriate specialist.
What makes the brand guidelines useful to our team?
The guidelines should answer everyday questions: which logo file to use, how type and color work, and how to lay out common materials. We include examples tied to the touchpoints your team actually creates.
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