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Design prototype

Put the idea in front of people.

Turn an idea into a clickable product prototype. Explore the important journeys, gather focused feedback, and give your team something concrete to evaluate.

Overview

A design prototype is an interactive model of a product or feature. It lets people try selected journeys before the team commits to production development. We define what the prototype needs to answer, choose the right level of detail, and build the screens and interactions around that question. The work is useful for testing comprehension, reviewing a proposed workflow, or explaining an idea to stakeholders. Findings should inform the next version of the product brief.

What we work on

  • Define the questions and journeys the prototype must cover
  • Create wireframes or polished screens at the appropriate fidelity
  • Connect interactions into a usable demonstration
  • Review feedback and document changes to the proposed flow

What you receive

  • A prototype brief with its purpose and boundaries
  • A shareable interactive prototype
  • Task scenarios and a feedback guide
  • A findings summary and recommended next design decisions

What shapes the cost?

Prototype fidelity, the number of branches and states, animation detail, and whether user testing is included affect the effort.

What shapes the timeline?

A focused question keeps the prototype bounded. The schedule depends on the journeys, design detail, and access to reviewers or test participants.

What to bring to the first conversation

Share the idea, the decision you need to make, any sketches, representative content, and the people who will review or test the prototype.

FAQ

Before we get started.

Should the prototype look finished?

That depends on the question. Simple wireframes can expose workflow problems before visual details distract reviewers. A polished prototype is more useful when testing content, visual hierarchy, or a presentation that needs to show the intended experience.

Can we use the prototype to test with customers?

Yes, within the journeys it supports. We define realistic tasks and explain where behavior is simulated. Recruitment, moderated sessions, and research analysis can be included when that work is part of the agreed scope.

Can developers turn the prototype directly into the app?

The prototype communicates design intent. It does not replace production architecture, backend logic, or engineering. Developers use its flows and component specifications as inputs, and review the technical feasibility before implementation.

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