Product explainers
Product explainer videos that begin with a customer problem and show a useful solution. We shape the story, direct the visuals, and edit for the intended channel.
A product explainer helps a buyer understand what a product does and why it matters to their work. We begin with the audience, the problem, and the next action the video should support. Then we turn that brief into a script, visual treatment, and finished edit. Product screens, animation, narration, and other footage serve the explanation. Founder Soaham Dixit has created explainers for products including VWO, Artwork Flow, GrowthDay, and Truecaller for Business.
Runtime, visual style, animation complexity, narration, asset readiness, and the number of channel versions determine production scope.
Production follows brief, script, visual treatment, and edit approval. Product access, stakeholder feedback, and the complexity of the visuals affect the schedule.
Share the product, intended audience, placement, brand files, approved claims, and examples of customer questions the video should answer.
Selected work
A website change could not wait for the developer to return. That everyday problem gave VWO Deploy a clear reason to matter before the feature walkthrough began.
An overwhelmed creative team gave a specialized operations product a recognizable starting point. The explainer showed how the work could become more manageable in under 90 seconds.
FAQ
An explainer establishes the problem and explains the value of the product. A demo shows how a task works inside it. An explainer can use product footage, but its structure should help the audience understand the offer before asking them to follow detailed steps.
No. We can develop the script from a product conversation, existing messaging, and verified customer evidence. We need access to someone who understands the product and can review the claims before production begins.
It may need different openings, lengths, framing, or calls to action for each placement. We plan those versions before production so the footage and animation can support them. The agreed deliverables specify each export and cutdown.
Create a focused product demo around a real customer task. We plan the walkthrough, capture the right screens, and edit a clear story your sales team can use.
Create AI-assisted ads, explainers, and social videos with a human directing the story. We plan the visuals, review generated shots, and finish a coherent edit.
Build a video plan around buyer questions and business goals. Prioritize what to produce, define where each asset belongs, and decide how to judge its usefulness.